Adventure magazine first appeared in October 1910. In its first ten years of publication, it carried stories by such well known authors as Rider Haggard, John Buchan, Rafael Sabatini & Baroness Orczy. By the 1920s, Adventure had become one of the most profitable and critically acclaimed magazines of its kind, and in 1935, it would be hailed as 'The No. 1 Pulp' by the editors of Time. At its peak it was publishing over 300,000 copies.
Adventure's reputation as 'The No. 1 Pulp', stems from the editorship of Arthur Hoffman, who was editor from 1912 to 1927. Hoffman introduced several key features establishing Adventure as more than just a magazine; the editorial pages column known as 'The Camp-Fire'; 'Lost Trails' which helped re-unite readers with lost family and friends; 'Wanted-Men and Adventurers,' a 'Help Wanted' section for those interested in excitement and adventure; and 'Ask Adventure,' wherein readers submitted questions to the magazine's international panel of experts.
Adventure was first published by the Ridgway Co., an offshoot of the Butterick Publishing Company, which was mainly known for the publication of sewing patterns, so Adventure was a vast departure into the pulp market.
It ran from 1910 until 1953 for a total of 753 issues. In April 1953, the pulp changed its format to that of a men's adventure magazine for a further 128 issues. The magazine finally folded in 1971.