"Here they come! They're riding fast and they're riding hard! It's time for action and adventure in the modern West with Bobby Benson and the B-Bar-B Riders! And out in front, astride his golden palomino Amigo, it's the cowboy kid."
Well in fact Bobby Benson and the gang actually rode in two separate eras. Firstly in the very early days of juvenile radio (1932-36), and then post war (1949-55) when radio was on the wane and kids were huddling around the television.
The series was created by Herbert C. Rice of the Buffalo Broadcasting Corporation. Cereal producer the Hecker H-O were looking to sponsor a children's radio show and Bobby Benson was Rice's answer.
The show was a massive success with extra staff being hired to deal with the demand for premiums. When the show eventually folded in December 1936 it had aired over 700 episodes. Sadly nothing appears have survived from this first run.
In 1949, thirteen years after it finished, Rice, now a Vice President with the Mutual Network brought the show back. This second run featured a smaller cast, also the ranch was renamed "The B-Bar-B". It would last six years and clock up over 350 episodes, not too shabby for an encore!