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DC gets the "digital access can equal brick and mortar sales" memo

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topic icon Author Topic: DC gets the "digital access can equal brick and mortar sales" memo  (Read 572 times)

boox909

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DC gets the "digital access can equal brick and mortar sales" memo
« on: September 22, 2010, 08:04:51 PM »

"December 2010 will be the last month the DC WildStorm imprint will be publishing comics . . . We’ll be further expanding our digital initiative and making a lot more news in this space . . . We could not be more excited by the successful launch of our Digital Publishing products in June, which exceeded all sales forecasts and will be building on our early success with new applications for DC material on all major formats and hardware, partnering with Warner Bros Digital Distribution. It has extremely been rewarding to hear anecdotal stories of lapsed readers returning to the art form and of brick and mortar stores gaining new customers who sampled digital comics."

Full piece here:  http://networkedblogs.com/8cPGU

I'd swear this is what our communities have been preaching for years -- digital access can equal brick and mortar sales. It is finally good that DC is understanding that.

B.


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misappear

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Re: DC gets the "digital access can equal brick and mortar sales" memo
« Reply #1 on: September 23, 2010, 10:57:11 AM »

They had nothing to fear but fear itself. 
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Drusilla lives!

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Re: DC gets the "digital access can equal brick and mortar sales" memo
« Reply #2 on: September 23, 2010, 11:29:08 AM »

... I'd swear this is what our communities have been preaching for years -- digital access can equal brick and mortar sales. It is finally good that DC is understanding that.

B.




Hopefully they might also improve the content of those books... another thing that many communities have been preaching for for years.
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CharlieRock

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Re: DC gets the "digital access can equal brick and mortar sales" memo
« Reply #3 on: September 29, 2010, 08:39:30 AM »

I noticed a few webcomics start publishing hard copy , too. Always a treat to see something you've been following 'online' now in the physical world.
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