Advertisers soon realized that the comic strip was a great vehicle to promote their products. Captain Ben Dix was sponsored by The Bendix Aviation Corporation. The World War II strip has a "I know my Instruments" panel featuring strange and wonderful appliances, to cut on the dotted line and save!
During the 1950's it was a favorite medium for cigarette manufacturers. Philip Morris contribute to this section with Duke Handy. The strip that only lasted 6 months during 1958 was written by Allen Saunders and illustrated by Alex Kotzky. Fists and cigarettes abound in this series!!
R J Reynolds were at the forefront. Their Camel brand already sponsored the Phil Silvers Show. Ernie Bilko and the rest of the cast were ideal material for a comic strip drawn by Bob Bugg. Others featured in the Camel strips include:
• Hollywood great Henry Fonda
• Explorers Lewis N. Cotlow and Nichol Smith
• War Workers Jean Curran, Fieda Traynor and a WAVE named Phyllis
• Marguerite Piazza soprano, entertainer and later a philanthropist
• Johnnie Parsons winner of the Indianapolis 500 in 1950
• Ruth Kyle MacDonnell who featured on the cover of Time magazine
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