Are you not seeing my reply, somehow?
A trademark is a brand. If you intend to use a phrase or symbol in a particuar context, that's a trademark. The trademark's strength relates to how strong the association is between that mark and your company.
So you can claim (or register, if you want to be particularly busy about it) whatever you want--anything at all--but you're not going to successfully sue someone unless it's a strong trademark.
Consider: Since the Martian Manhunter is a DC character, they claim a trademark to "John Jones." The USAgent is a Marvel character, so they claim a trademark to "John Walker." If you made a movie about "Detective John Jones," do you really think a judge is going to award DC money?
(A registered trademark might be a little bit trickier, but comic folks don't generally file for those, because they're expensive and not very useful in an industry where lawsuits aren't the norm.)
If you want to be super-safe (or respectful), just don't sell a competing product where someone else's trademark is used as YOUR trademark, like a title or in any advertising dress, plain and simple.