To me this looks like it came out of the Johnstone & Cushing shop. It has that well-drawn advertising style they used in newspaper ad strips.
By armando
Fenomenal, gracias por vuestra labor .
By Ger Apeldoorn
This book is illustrated by Lou Fine, who was not working with Johnstone & Cushing, but rather found his own projects with his agent/inker Don Kamisarov. He did the Philip Morris ads in newspapers, Sam Spade/Charlie Wilde and a bunch more. You can see most of those on my blog, The Fabulous Fifties.
By dwilt
On the bottom of page 16, it says "produced by Al Stenzel", who was "an art director at the Johnstone and Cushing agency." (according to this page: http://cartoonician.com/funny-business-the-rise-and-fall-of-johnstone-and-cushing/)
By Ger Apeldoorn
Interesting. I am not sure when Al Stenzel joined J&C. Certainly by 1954 and possibly earlier. Fine did not work for F&C in the late forties, because he had his own agent (as mentioned, also his sometime inker Don Komisarov). He did join the crew at the J&C produced Boy's Life supplement in the late fifties. So maybe an early collaboration? Al Stenzel rarely drew and when he did, certainly not as well as in this book.
By The Australian Panther
I may be going out on a limb here but this is not the work of Lou Fine. He has a very different style. Don't know who this is, but it looks very familiar.
Additional Information
Name
Steel! | Published
Published by the American Iron and Steel Institute
150 East Forty-Second St., New York 17, N. Y.
Edited by Prof. Harvey Zorbough, Dept of Educational Sociology - New York University
Story by Frank Kolars, Instructor School of Journalism - Hunter College
You have just taken a trip through a steel mill, but that is only part of the story of steel.
Steel is the most useful of all metals, and it is also the cheapest at a few cents a pound.
Steel comes in countless forms. It is in pipes and girders, safety pins and watch-springs,
railroad rails and heavy beams, nails and needles, tractors and trucks.
The list of things made from steel would fill all the pages in this book and then we would
probably have forgotten some of the articles that have been made from man's most useful
metal.
The use of steel increases all the time. To satisfy those needs more steel is being made
today than even before in peacetime!
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