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Re: Lost Worlds 5

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topic icon Author Topic: Re: Lost Worlds 5  (Read 335 times)

Mr Happy

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Re: Lost Worlds 5
« on: August 22, 2020, 05:30:03 AM »
The Alice in Wonderland story is a doozer.

Hows this series start at #5 ?
Does it carry on from an earlier series?

Link to the book: Lost Worlds 5
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neil meikle

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Re: Lost Worlds 5
« Reply #1 on: August 23, 2020, 07:06:49 AM »
The way I understand it is that back in the fifties the comic marketplace was so saturated, a lot of retailers wouldn't take a chance trying to sell a new title. By beginning with issue #5 Standard comics were able to sneak their books in by making them look like established titles. Can you imagine anybody doing that today?
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Robb_K

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Re: Lost Worlds 5
« Reply #2 on: June 24, 2022, 03:06:38 AM »
Quote from: neil meikle on August 23, 2020, 07:06:49 AM

The way I understand it is that back in the fifties the comic marketplace was so saturated, a lot of retailers wouldn't take a chance trying to sell a new title. By beginning with issue #5 Standard comics were able to sneak their books in by making them look like established titles. Can you imagine anybody doing that today?

That's exactly Standard's strategy.  Their normal starting number for any questionable new series that had to be test marketed in any of the genres they handled, started with #5.  And series starring long-established  comics characters whose publication rights were taken over from other publishers, like "Jiggs & Maggie" ("Bringing Up Father") and "The Katzenjammer Kids", started at #12.
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