Jingle Jangle Comics #42Back in 1981 the Smithsonian Institution produced
A Smithsonian Book of Comic Book Comics. Having bought and appreciated their earlier
Smithsonian Collection of Newspaper Comics, which did a pretty good job of covering the rich history of newspaper strips, I expected a similar overview of the diverse world of American comic books. I was greatly annoyed when, despite its inclusive title, the book polished off Superman and Batman in twenty pages, after which most of the volume was devoted to a small group of cartoon and funny animal stories.
The stories were good of their type: Pogo, Little Lulu, Plastic Man, Powerhouse Pepper, Scribbly, and a Barks duck story. An EC war story and some Spirit shorts were welcome additions. But for a "Book of Comic Book Comics" it ignored the broader history of comics to focus on features many of which were niche items. The responsible party was editor Michael Barrier. Barrier was a devoted historian of cartoony comics. He was an early champion of Carl Barks. It's safe to say much of the Barks renaissance following Bark's emergence from anonymity was thanks to Barrier's promotion. Good for him.
The down side was that Barrier was rather singleminded when it came to what makes a good comic story, and he could rant and roar with the best of 'em. I bring all this up because one of the niche features he promoted tirelessly--I might say tiresomely--was George Carlson's
Jingle Jangle Tales, including "The Pie-Face Prince of Pretzelburg" from this very comic. I simply didn't get it, but I was sufficiently annoyed by his hype that I carried a prejudice against
Jingle Jangle for years. That's been forty years now. Time to revisit the title.
The art in
Batty Christmas Toys put me off at first but once I got past the bat looking like a winged mouse I rather liked it. The story doesn't make a lot of sense. That final close-up of Santa is downright scary. Is this Nick's evil twin?
Chauncey Chirp and Johnny Jay starts off being cute, and I was startled when Butch beats the kids up. In the end Santa gets Butch to toe the line with an (implied) threat of violence. Not crazy about this. Artwork: weak.
Bingo and Glum is another misfire. If I read this correctly, Santa Claus failed to give Popper toys last Christmas because he was overwhelmed by big deliveries to greedy kids. So Santa makes up for it by giving Popper an endless supply of toys. Hmm. I hope Popper at least decides to share the loot with other kids. Artwork: fair.
The Steam-Heated Yule Log and the Trusty Varlet. QQ, I'm surprised you never ran across "varlet." When I was a kid it seemed in every Robin Hood or knighthood story someone called someone a varlet. I know George Carlson mostly from a series of funny silent-movie satires he did for
Judge magazine in the 'teens. I like his old-fashioned cartoon style and I the crazy ideas like the steam piano. The stories don't gel, though. Despite the lively artwork, Carlson tells the story through too many captions. I would have liked an explanation of the Inky Snowman.
Hortense the Lovable Brat isn't that much of a brat nor is she especially lovable. The artwork is okay but the story kind of wanders around before reaching a cop-out conclusion. As far as tiny Santas, I'll take the Carl Barks explanation Robb posted. I'd forgotten all about his pop-up Santa.
The Pie-Face Prince of Pretzelburg has the same strengths and weaknesses as Carlson's other story. There are some funny throwaway background gags, Bill Holman style.
Santa's Shadow: How have I managed all this time to miss Jack Farr? I really like his jaggedy 1920s art style, which is reminiscent of George Storm and the later Will Gould. It turns out Farr was an old-timer, having started drawing newspaper strips circa 1909. Not much of a gag writer though.
The Old Swap Shop confused me at first because there's a character named "Popper" but he's not the kid from the earlier story. This package is pretty meh. Neither art nor silly story do much for me.
Christmas TV Eve: In 1949 I don't think any US television stations broadcast in the middle of the night.
The Ads: The back cover ad is a blatant knock-off of the White Cloverine Brand Salve advertisements. Cloverine was created in 1895 and from the 1930s through the 1960s their ads appeared at least once in almost every comic book. Cloverine pioneered the "child salesman" model. From the
Jacksonville Progress:Famous Funnies, the first comic book, was launched in May, 1933. It was a reprinting of earlier newspapers’ comic strips which had already established the story telling devices used in the soon to be wildly popular comic books. [...]George Wilson was heading up the [Cloverine] company and his son, George C. “Bud” Wilson was running marketing and sales. Between them they came up with the idea of running ads in the comic books offering premium prizes to young boys willing to sell Cloverine Salve “door to door.” The idea was brilliant. At one time over 300,000 young salesmen were knocking on doors of their neighbors selling the salve. Initially children were awarded points towards prizes. A prize catalog arrived with the salve to motivate the young entrepreneurs.
As sales rose, the company was able to offer additional sales aids to support the kids’ efforts. The company commissioned local artists to produce paintings. Lithographs were printed from the paintings and shipped to the salespeople. With every twenty five cent tin of Cloverine Salve, a 9” x 11” print was given to the customer.[...]In 1967 the company was dealt a crushing blow by the Federal Trade Commission, which decided that the company’s “advertising method of luring young salesmen” had to stop. Shortly thereafter, the family sold the business to a New York company who in turn sold it to a company in Cody, Wyoming and production was moved there.
Cloverine Brand Salve is still around (available on Amazon!) but it costs a lot more than 25c.
As for the
Library of Fun, I'm guessing it's a grab bag of cheap pamphlets that had been in print for a thousand years. 20 titles with a total of 300 pages gives 15 (more likely 16) pages per booklet. I imagine them measuring around 3x5 inches, like the Jack Chick religious tracts. I've seen similar booklets advertised back in the dime novel days. Many titles (
e.g. the magic books) were probably reprinted endlessly both by the originators and by pirates. Maybe our friends at
Hunting and Fishing responded to a trade ad for "Fun Premium Booklets, $1 per thousand."
Erector Sets were super cool! We didn't have the deluxe 8-1/2 set but my brother and I built dozens of projects with our smaller set. As much fun as Legos.