Hi everyone - Just a few preliminary thoughts on the Wonderworld one.
1. The cover is like clickbait today in that it's scary images would grab the attention of some readers (and later the critics of comic books). It fits with the first story about 'The Flame', but the rest of the stories seem a lot milder. (1) So kids who bought it hoping for a scary or suspenseful ride might have been disappointed with some of the other stories. Conversely, there may have been others who wouldn't pick it up because of that cover and then missed out on some other stories they might have liked. Probably always an issue when you have a diverse collection of comics in the same book. (1) Maybe they were hoping to appeal to siblings of different ages? So if the teenage boy bought the comic, his sister and younger brother would also find things they liked?
2. I hadn't heard of 'Patty O'Day - Newsreel Reporter', so will have to check out more of her stories. It got me thinking about other girl reporters of this era. Lois Lane is the most famous of this and any other era. But I also came across a 1947 Brenda Starr girl reporter comic on this site (in the Ajax-Farrell group). In the Mad Hatter comic from last week, there was a reporter called Barbara Blake, though I guess she disappeared with the Mad Hatter after a few stories. There's Iris West, the reporter girlfriend of the Silver Age Flash, but I couldn't think of any other Golden Era ones. Does anyone know of any others? Among the career girls, having a role as a reporter would have put them in the thick of the action, so it was probably a good move.
3. No doubt this has been said somewhere on this site, but I also noticed there were a few educational features as well as comics (e.g., a short story, a page on wonders that are true, and a page on movie stars). I read somewhere that educational material was cheaper to post than comic books. (2) So if a comic book included some educational features, it reduced the postage.
I haven't read the rest yet. but thought I'd start with those few comments. Any thoughts?
(1) From 1935, when a few more than just "Famous Funnies" also entered the comic book production field and 1939 when comic books with mixed reprints of newspaper strips, and new, drawn just for comic books stories and other features dominated the comic book shelves, the comic book producers were trying to sell books that would appeal to ALL family members, who had shared the comics section of the Sunday newspaper with each other before comic book newspaper strip reprints started. They could use feedback from these new comics to determine which individual features in these multi-genre publisher's showcase, were the most popular. Then, they could publish spinoff quarterly or bi-monthly new titles featuring mostly those single, most popular characters.
Eastern Color Printing Co. started with "Famous Funnies".
Western Publishing started with The Comics/The Funnies, later adding Super Comics and Crackajack Comics as hybrid reprints and new features. Western soon also started later showcase titles including , "Four Color Comics", "Feature Comics" and "Large Feature Comics".
Jerry Eiger's (Iger's) and Will Eisner's Eisner-Iger Syndicate started "Jumbo Comics", which remained with Iger's Fiction House after their break-up).
Chesler Publishing started with "Comics Pages" and "Star Comics", and "Funny Pages", all of which were soon sold to Centaur Publishing.
National Allied Publications, predecessor of D.C., started with New Fun Comics Magazine, which morphed into "More Fun Comics", and later added "New Comics" and "New Adventure Comics", and giants like Big All American Comic Book, New Book Of Comics, and The Big BookOf Fun Comics.
United Features Syndicate started with "Tip Top Comics", and later added "Comics On Parade" and "Sparkler Comics" both featuring a range of different genres of their popular newspaper strips.
Every one of these mid-1930s pioneer publishers of the US comic book industry started publishing new, spinoff bi-monthly or quarterly titles based on one very popular new character or old, newspaper strip character by 1939 or 1940. Some of them also published new single-genre "Showcase Titles", containing various different, old and new characters.
For example, Eastern Color Printing (through its subsidiary Columbia Comic Corp.) started "Big Shot Comics, which was another multi-genre showcase title, and later started Mickey Finn, Sparky Watts, Dixie Dugan, Big Chief Wahoo and Skyman.
United Features later spun off "Fritzi Ritz", United Comics (all comedy series), and "The Captain and The Kids".
Western Publishing later started "Walt Disney's Comics & Stories", "Looney Tunes & Merrie Melodies(WB)"(spinning off "Bugs Bunny" and "Porky Pig", "Our Gang Comics"(spinning off "Tom & Jerry"), "The Funnies" was taken over production wise, by Walter Lantz", who changed it to "New Funnies", and used it for a showcase for his animation characters, with b-monthly spinoffs for "Andy Panda" and "Woody Woodpecker". And a new animal showcase title, Animal Comics, with much Walt Kelly work was started, from which the Pogo comic book series stemmed. Dell also spun off "Popeye", and several non-comedy series from testing them in their "Four Color Comics" series.
D.C. Comics changed "New Adventure Comics" to "Adventure Comics", and added "Detective Comics", "Superman", "Batman" and many other action-adventure-based titles, as well as those from other genres. They also started a few cartoon-based funny animal showcase catch-all titles, "Comic Cavalcade"(which had started as a superhero/action-based showcase title), "Leading Comics"-same as "Comics Cavalcade", changed to funny animal as "Leading Screen Comics", and later spun off "Fox & Crow", Funny Folks, "Funny Stuff", and "Animal Antics" (all drawn by Sangor Studio animators).
Fiction House started "Fight Comics", "Jungle Comics", "Planet Comics", "Rangers Comics", and "The Spirit" reprinted Eisner's syndicated newspaper comics section, while "Sheena, Queen of The Jungle" spun off from "Jumbo Comics"
Soon, during 1939-41, newer comic book companies were also joining that field, and often starting with multi-genre showcase titles: Like Arnold/Quality Publications, with "National Comics", "Feature Funnies/Feature Comics", "Smash Comics", and "Hit Comics", leading later to single genre titles, like "All Humor", "GI Combat", "Doll Man", and Funny Animal, and Romance comics.
"Prize Comics" started out as multi-Genre, as did "Crown Comics".
Whereas, Fawcett seemed to start out in comic books, right away with single-genre titles (Action/Superhero, Military, Western, Comedy, Funny Animal, Romance, Jungle), and not use multi-genre showcase titles, at all, despite their 1940 start.
(2) True. Monthly, bi-Monthly and Quarterly titles would qualify for the lower, bulk, 2nd class Book postage rate, IF they had "educational material" in them (which meant from 1940-1952(?) (or 1953), at least 2 pages of text, and/or at least one non-fiction text story or information page. Starting around 1954, it seems that the text page minimum was reduced to one single page.